Wednesday, January 30, 2019

Target Audience Research #1

Image result for espn the man the myth the legend rg3Magazine: ESPN

Title: The Man, The Myth, The Number, RG3.

Audience:
    Age- 18-40
    Gender- Males
    Geography- United States
    Income Level- Any
    Education Level- Any

ESPN's target audience with the RG3 article is young adult males to males in their mid-forties. ESPN marketed their product on a pro-football player to advertise the upcoming televised NFL draft. The reason the age of the target audience does not include younger children is that the article discusses the statistics and in-depth details of the draft. The picture of RG3 was used to bring attention to the draft for the prospected draft picks could one day be as good as him. This magazine is print media which is used to promote their televised showing of the NFL draft. This magazine is similar to mine where the audience can come from a wide range of income and education levels, however, my article focuses on high school sports and is targeted at a younger demographic.

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