Marketing Plan

In order to market my product, I plan on posting my magazine title, company name, and a photo of a cover story on a billboard in front of the local high school. By putting a billboard add of my magazine in front of a high school, more high school students will be introduced to a way to stay in tune with their high school's sports news. My second form of marketing will be social media. In today's world, teenagers gravitate towards information they can get instantly. By having a social media page such as Instagram, teenagers will be able to easily see what the new issue will feature and maybe spark an interest to get the teenagers to buy the magazine. I will also make movie-sized posters that can be hung up around the schools to spark the student's interest in the cover story.

Target Audience #3

Magazine: Sports Illustrated Kids

Title: What A Catch!

Audience:
    Age- 8-15
    Gender- Males
    Geography- United States
    Income Level- Any
    Education Level- Any

Sports Illustrated Kids targeted audience in What A Catch is 8-15 year old boys who play baseball. This article could also be aimed at young girls who play softball or baseball, however, the article features a MLB player on the cover. The reason the age begins at 8 is the reading lexial level of the article. The reason the age range ends at 15 is because most high schoolers read adult magazines. The income level is any for the cost of a magazine is not very expensive. As well as income, the education level is any for no certain education is needed to read a Sports Illustrated article. 

Target Audience Research #2

Magazine: Sporting News

Title: The ultimate sports fans gift guide

Audience:
    Age- 18-30
    Gender- Females
    Geography- United States
    Income Level- Any
    Education Level- Any

Sporting News's target audience in the Gift Guide edition is young adult females who have significant others or family members who are intrigued by sports. The purpose of this edition is to give females an idea of what to get a sports lover. The age range seems to be 18-30 because the cover photo is borderline risk ai, however the age gap closes around 30 for most older women would not read a sports article. This magazine is using their print media to promote the sale of some of their holiday gifts they sell. This magazine is similar to mine for they both relate to sports, however, my magazine is target towards younger males.