CCR #2

My product is very efficient in getting the target audience engaged. Because HSSN has a very targeted audience, when that specific audience is reached engagement is instantaneous. My targeted audience is athletes in high school and the parents of high school athletes. The current updates on the top-ranked teams in each sport, highlights of big games, and publicity of individual athletes reel my targeted audience in. However, for people who are not interested in high school sports, my magazine is not eye-catching or engaging.

Magazine distribution is the way a magazine is obtained by the public. While magazines use to be easily sold in storefronts, times have changed. Today, magazines are often distributed through online subscriptions where customers can have the magazine delivered to their home or pay to read the magazine online. By allowing customers to subscribe, sales increase for today's society loves the instant gratification and easy access to the articles.

SLAM is a sports magazine company who publishes magazines based on sports that are in season. SLAM, like other companies, use to only sell their hardcopy magazines in stores, however, they have since moved to a digital distribution like many other companies. SLAM offers a subscription process where customers can pay a small fee for 6 issues a year. SLAM is able to increase their amount of subscribers and increase their range of customers by implementing online subscriptions.

Baseball America is a baseball magazine that features college athletes, draft prospects, MLB players, and Hall of Famers. Baseball America offers an e-edition only so subscribers can pay a low fee to see a high-quality magazine from their computer. An e-edition has a multitude of benefits for it does not use paper, is cheaper for both the company and the customers, and it is instant access for the customer.

In order to raise revenue of my magazine article, I plan to distribute my magazine in each of the three ways listed above. By doing this my magazine will be read by as many high school sports loving people as possible. 

In order to market my product, I plan on posting my magazine title, company name, and a photo of a cover story on a billboard in front of the local high school. By putting a billboard add of my magazine in front of a high school, more high school students will be introduced to a way to stay in tune with their high school's sports news. My second form of marketing will be social media. In today's world, teenagers gravitate towards information they can get instantly. By having a social media page such as Instagram, teenagers will be able to easily see what the new issue will feature and maybe spark an interest to get the teenagers to buy the magazine. I will also make movie-sized posters that can be hung up around the schools to spark the student's interest in the cover story.